Coffee Fest Los Angeles 2026 Exhibitor Guide
Make every tasting tell a story.
Coffee Fest brings specialty coffee professionals together around products, education, competition and the conversations that move independent businesses forward.
A high-energy marketplace built around discovery.
Hands-on buyers
Expect operators, roasters, café teams and entrepreneurs who want to taste, compare and ask practical questions.
Education in motion
New ideas travel quickly from sessions and competitions to the show floor. Be ready to connect your product to an operational need.
Visual craft
Brewing, roasting, latte art, equipment and service create natural demonstrations that work well in person and on camera.
Build a useful reason to visit.
- Schedule short, repeatable tastings or demonstrations and publish the times.
- Prepare a simple comparison that helps visitors understand the difference your product makes.
- Give media the founder, maker or technical expert who can explain the craft credibly.
- Bring accurate ingredient, sourcing, equipment and wholesale information for detailed questions.
Turn attention into a real next step.
Lead with the experience
Let visitors taste, smell, touch or see the change before adding the longer explanation.
Protect the demo rhythm
Keep a clean station, a clear viewing angle and enough supplies for scheduled moments.
Capture buyer intent
Note whether each contact is exploring wholesale, equipment, café operations, partnerships or media.
Give media something clear to capture.
- A timed product launch, first tasting or side-by-side comparison.
- A founder story connected to sourcing, craft, café culture or independent business growth.
- A visually clear brewing, roasting, latte-art or equipment demonstration.
- A useful industry trend supported by specific customer examples and credible data.
Keep the momentum useful.
- Send requested pricing, samples, specifications and introductions first.
- Organize follow-up by buyer type and the problem discussed at the booth.
- Share earned coverage with attribution and connect it to the most relevant product page.
Important: SHOWFLOOR.TV provides independent editorial guidance. Exhibitors should always follow the organizer’s official manual, deadlines and operating rules.