Guayakí Yerba Mate
California yerba mate company founded in 1996 on a regenerative sourcing model.
Guayakí built a category almost from scratch in the US, importing yerba mate and tying its supply chain to rainforest restoration and grower partnerships in South America.
Sampling is the whole strategy
Mate is unfamiliar to most American shoppers and hard to describe. Trial converts far better than explanation, which is why the brand’s trade presence has always been built around getting cans into hands.