TheFitExpo Los Angeles 2027
TheFitExpo Los Angeles returns to the Los Angeles Convention Center’s South Hall on January 23-24, 2027, bringing fitness competitions, demonstrations, products and interactive experiences together for one active weekend.
The event welcomes bodybuilders, powerlifters, martial artists, trainers, gym owners, wellness shoppers and everyday fitness enthusiasts. The official event page highlights competitions, free workouts, cooking demonstrations, special guests and an exhibitor showcase spanning apparel, supplements, equipment, technology, beverages and wellness products.
What attendees can expect
The floor is built around participation. Visitors can watch competitions, explore new products, join selected activities and meet people working across training, nutrition and fitness culture. A little planning helps because several stages and experiences can run at the same time.
- Review the official competition and activity schedule before arrival.
- Choose a few product categories or demonstrations to compare.
- Leave open time for exhibitors and experiences discovered on the floor.
- Confirm participation requirements or waivers for active events.
Why exhibitors participate
TheFitExpo gives brands direct access to consumers, trainers, coaches, gym operators and retail decision-makers. Demonstrations and sampling can help visitors understand how a product fits into a real routine, while knowledgeable staff can answer questions that are difficult to resolve through an online listing.
Exhibitors can use the official sales information and floor plan to prepare staffing, product, sampling and lead-capture plans. Clear explanations, organized demonstrations and a reliable post-show contact path make it easier to turn attention into a lasting relationship.
Make demonstrations useful
A strong fitness demonstration should connect energy with information. Show the product in use, explain who it is designed for and make setup, care, sizing or support details easy to find. Attendees gain a clearer understanding, and exhibitors receive more relevant questions and feedback.
Venue and hours
The official event page lists the Los Angeles Convention Center, South Hall, at 1201 S Figueroa Street. Current hours are 9:30 a.m. to 5 p.m. on Saturday and Sunday.
Official resources
Programming, guests, exhibitors and hours may change. Confirm current information with TheFitExpo before attending.
If you are exhibiting
- Organized by National Fitness Productions / TheFitExpo. Booth sales and floor plans run through them.
If you are attending
- Runs Jan 23-24, 2027. Add it to your calendar above.
- Held at Los Angeles Convention Center, South Hall, Los Angeles, CA.
- Registration is handled on the official site. We do not sell tickets or badges.
Also coming up at Los Angeles Convention Center, South Hall
From the floor
Photography published by the show organizers and other sources, credited individually. Not taken by SHOWFLOOR.TV.
