What’s new at MAGIC Las Vegas 2026

MAGIC Las Vegas returns to the Las Vegas Convention Center August 10–12 with a format designed to help fashion professionals discover more in a single trip. The 2026 edition brings MAGIC together with PROJECT, SOURCING and OFFPRICE, creating a connected marketplace that spans trend-driven collections, menswear, manufacturing, technology and margin-building inventory.

For buyers, that means one badge can support a much broader market-week agenda. For exhibiting brands, it means the people walking the building arrive with needs that extend beyond a single category: assortment planning, sourcing, logistics, marketing and business growth.

A marketplace built around discovery

MAGIC remains the center of gravity for women’s trend, young contemporary, modern sportswear, footwear and accessories. Organizers are highlighting handbags, contemporary active, footwear and trend as areas of momentum, alongside a wide selection of home, gift, beauty and kids’ products.

The official brand directory is the best starting point for building appointments. Buyers can save time by identifying established partners first, then leaving room for emerging labels and show-floor discoveries that were not already on their radar.

More ways to learn and connect

The 2026 experience extends beyond booths. A new paid workshop series includes a Fashion Tech Summit day and a second day centered on trends, social media, marketing and branding. The Business Solutions Center brings together companies working in commerce technology, color, logistics, social selling, artificial intelligence and retail strategy.

MAGIC is also introducing community meetups, a redesigned Swag Spot and new digital messaging and meeting features. Each addition supports the same goal: helping buyers and brands turn a busy market week into useful conversations and lasting business relationships.

MAGIC 2026 is not only a place to see fashion. It is a place to connect the product, technology and partnerships that move fashion businesses forward.

Plan before the doors open

• Review the official MAGIC brand list.
• Explore education and experiences.
• Use the Las Vegas market planner to organize the full visit.

SHOWFLOOR.TV will be watching the launches, displays and business ideas that define the week. Follow our MAGIC Las Vegas 2026 event page as coverage develops.