Natural Products Expo West 2027
Expo West is where the natural products industry sets its year. Buyers from every major grocery chain walk this floor, and a listing decision made here can define a small brand’s next eighteen months.
Who exhibits
- Food and beverage brands, from single-founder startups to category leaders.
- Supplements and functional nutrition.
- Natural beauty and personal care.
- Home and household goods.
- Ingredient suppliers and co-packers selling to the brands rather than the buyers.
The most competitive floor in the category
Thousands of brands compete for the attention of a comparatively small number of retail buyers. Hot New Products and the startup pavilions exist precisely because an unknown brand cannot win attention on the main floor alone.
If you are exhibiting
Have your case pricing, margins, distribution and capacity answers ready before the doors open. A buyer who likes the product and gets vague answers on supply will not come back.
Getting there
The Anaheim Convention Center is the largest convention venue on the West Coast, at 800 W Katella Avenue, beside the Disneyland Resort. Roughly 45 minutes from Downtown LA without traffic, and considerably more with it. ARTIC is the nearest rail hub, with a shuttle connection.
If you are exhibiting
- Organized by New Hope Network / Informa Markets. Booth sales and floor plans run through them.
If you are attending
- Runs Mar 2-5, 2027. Add it to your calendar above.
- Held at Anaheim Convention Center, Anaheim, CA.
- Registration is handled on the official site. We do not sell tickets or badges.