How MAGIC supports emerging and diverse fashion brands

A trade show creates value when discovery is both broad and intentional. MAGIC Las Vegas brings hundreds of collections together, then helps buyers navigate that scale through communities including Emerging, Black-Owned, Woman-Owned, Size Inclusive, Sustainable, International, Private Label, Kids and Contemporary.

These designations give retailers useful starting points. They also help brands communicate the story behind the collection, who created it, which customer it serves and what makes its point of view distinct.

Discovery with business potential

For emerging brands, MAGIC offers access to buyers who may be difficult to reach one appointment at a time. A well-prepared booth can communicate product, pricing, delivery and brand identity in a few focused minutes. The show also gives founders the chance to learn from buyer questions and understand what information makes a new account comfortable placing an opening order.

More representative assortments

For buyers, community-based discovery can support a more representative store without separating business from creativity. The goal is to find products that genuinely serve customers, strengthen the assortment and introduce a perspective shoppers will value.

What makes an emerging brand appointment productive

• A concise explanation of the customer and product purpose.
• Clear wholesale pricing, minimums and delivery windows.
• Strong visual assets and merchandising suggestions.
• A realistic reorder and customer-service process.
• A founder story that supports, not replaces, the product.

MAGIC gives new voices a large stage and gives buyers a practical way to discover them.

Build a discovery route

Retailers can use the official brand directory to identify community designations and create a route that combines planned meetings with open exploration. That balance is important: appointments protect priorities, while unscheduled time creates room for the label that becomes the trip’s most memorable discovery.

Start with the August 2026 MAGIC brand list. The directory makes it easier to prepare a focused route while leaving room for the unexpected discoveries that make a live market valuable.