How to make the most of MAGIC, PROJECT, SOURCING and OFFPRICE
A practical plan can help buyers navigate four connected marketplaces without losing the energy of discovery.
The August Las Vegas marketplace brings MAGIC, PROJECT, SOURCING and OFFPRICE together at the Las Vegas Convention Center. The scale is a major advantage, provided attendees arrive with a strategy that protects priorities and preserves time for discovery.
Before the show: define the mission
Begin with three lists: accounts that require appointments, categories with a confirmed buying need and areas you want to explore. Add budget ranges, delivery windows and any questions that must be answered before an order can move forward.
Use the official brand directory and market planner to understand where each appointment sits. Grouping meetings by hall reduces unnecessary travel and makes the schedule easier to maintain.
At MAGIC: build the customer-facing assortment
Use MAGIC for women’s trend, young contemporary, sportswear, footwear, accessories, home, gift and beauty. Photograph merchandising stories, record the products that create immediate energy and ask brands what support they provide to retail partners.
At PROJECT: extend the lifestyle perspective
PROJECT adds men’s contemporary, streetwear, sport and footwear. It can help multi-category retailers understand how broader cultural and lifestyle directions are moving across the market.
At SOURCING: look behind the product
Bring development and production questions to suppliers, manufacturers and service providers. Even retailers not yet producing private label can learn how materials, minimums and lead times shape the products they eventually buy.
At OFFPRICE: add immediacy and flexibility
OFFPRICE gives buyers access to value-driven and potentially faster-turning inventory. Use it to complement forward orders, fill assortment gaps and identify merchandise that supports healthy retail economics.
During every appointment
- Confirm price, minimum, delivery and reorder information.
- Record the strongest product and the reason it matters.
- Agree on the next action and who owns it.
- Collect usable digital assets and contact information.
- Leave a short buffer before the next meeting.
A productive market trip is structured enough to deliver results and flexible enough to create surprise.
Use the official Las Vegas planner and review SHOWFLOOR.TV’s MAGIC Las Vegas 2026 guide before the doors open.
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