What’s new at SUPERZOO 2026

SUPERZOO returns to Mandalay Bay Convention Center August 12–14 with a simple invitation for the pet industry: say “Yes &” to what comes next. Education begins August 11, giving retailers, groomers and other pet professionals a dedicated head start before the trade-show floor opens.

The scale is built for discovery. Organizers are bringing together approximately 1,100 exhibitors across a 350,000-square-foot marketplace, with more than 1,000 product debuts expected. That breadth lets a buyer compare proven bestsellers with emerging ideas while moving between natural health, specialty lifestyle, grooming, live-animal categories and international suppliers.

A show floor organized around opportunity

SUPERZOO’s curated areas turn a very large floor into a series of useful buying destinations. The New Product Showcase concentrates launches in one place. Emerging Brands introduces rising companies. Groomer’s Marketplace gathers professional tools and care products, while Natural and Health, Specialty and Lifestyle, International, and the live-animal categories give retailers clear starting points based on their customers.

The result is a market where appointments and surprise can work together. Buyers can protect time for current partners, then build intentional discovery blocks around categories they want to expand.

More learning, more connection

The 2026 education program includes more than 65 expert-led sessions spanning profitability, operations, marketing, merchandising, artificial intelligence, team development and grooming. Short Show Floor Talks make it possible to add timely insights without stepping away from product discovery for long.

After-hours experiences extend the relationship-building. The new retailer-and-emerging-brand mini golf event at Swingers debuts August 12, and the SUPERZOO Beach Party returns to Mandalay Beach on August 13. Lounges, live music and informal meeting spaces create additional room for conversations that begin in a booth.

Start with a plan, then leave room for discovery

The official exhibitor directory, mobile app and schedule are the best tools for building a route. Mark priority appointments, identify education sessions, and reserve time for the New Product Showcase and Emerging Brands. Then leave at least one open block each day for the product or conversation that could not have been predicted in advance.

Review the official attendee planning guide, explore the show-floor areas, and follow SHOWFLOOR.TV’s SUPERZOO 2026 coverage hub.