Mattel
Mattel is a global toy and family-entertainment company whose portfolio includes Barbie, Hot Wheels, Fisher-Price and other brands.
Mattel is a global toy and family-entertainment company whose portfolio includes Barbie, Hot Wheels, Fisher-Price and other brands.
What the company offers
Category: Toys & Entertainment. Products and services: Fashion dolls (Barbie), die-cast vehicles (Hot Wheels, Matchbox), infant/preschool toys (Fisher-Price, Little People), action figures, building sets (MEGA, Mattel Brick Shop), card and board games (UNO, Mattel Games), collector lines (Mattel Creations), digital games
Company details
- Participant type: Korea Showcase participant
- Headquarters: El Segundo, California, USA
- Public contact: https://shop.mattel.com/pages/contact-us
ShowFloor appearances
- KCON LA 2026, August 14-16, 2026
Official links
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