A visual tour of Olive Young Festa at KCON LA 2026

Olive Young Festa’s first U.S. edition brought 55 K-beauty and lifestyle brands into a 50,000-square-foot experience at KCON LA 2026. Four Seoul neighborhoods gave the floor a shared map, while exhibitors filled that map with games, laboratories, stores, sensory stations and photo moments.

ShowFloor.TV photographed the experience on August 15. These images show how the floor moved from arrival to exploration, participation and product discovery.

1. The scale of the Festival Grounds

The size became clear from the first wide view. Crowds could choose among food, beauty, wellness, retail and live programming without leaving the larger K-Soul City experience.

2. K-food becomes an arcade

Bibigo used a green game-world design to turn four Korean flavor profiles into an activity guests could play and taste. The company reported more than 10,000 booth visitors.

3. A street cart for K-snacks

The colorful Delight Project cart showed how a compact booth could still tell a complete story through visual design, a simple challenge and a product reward.

4. Seoul-style wayfinding

Signs pointed toward Gangnam Street, Skin Care and the Olive Young Store. Navigation became part of the city theme and gave fans another reason to stop for a photo.

5. The Olive Young Store at the center

The store organized skincare according to routine and gave guests a place to compare products after discovering brands through individual activations.

6. A hydrogel spa made for photos

Reflective surfaces, translucent curtains and oversized bubbles made Biodance one of the clearest examples of a product benefit becoming a complete visual environment.

7. The discovery continued down every aisle

Long sightlines, active booths and visible neighborhood markers helped the 55-brand experience feel like one connected destination. The lasting impression was a show floor built for participation at every turn.

Sources and disclosure

All photographs are original ShowFloor.TV field coverage. Attendance and participation figures are organizer-reported.

CJ Olive Young post-show recap

Photo credit: ShowFloor.TV