A visual tour of Olive Young Festa at KCON LA 2026
Walk through the Seoul-inspired streets, stores, games, labs, arcades and photo moments that made K-beauty a major destination inside KCON.
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John Kim is the Founder & Editor of ShowFloor.TV. He oversees coverage of conventions, trade shows, exhibitors, brand activations, product launches and the show-floor experience, with a focus on Southern California and Las Vegas. Editorial contact: editor@showfloor.tv.
Walk through the Seoul-inspired streets, stores, games, labs, arcades and photo moments that made K-beauty a major destination inside KCON.
More than 10,000 visitors entered a playful activation that connected Korean flavor profiles, K-pop fandom, motion and tasting.
The strongest giveaways were connected to games, education and discovery, turning product trial into a memorable part of the fan experience.
Olive Young connected themed districts, booth visits and a high-value reward into one simple route through the show.
From a flavor arcade to a hydrogel spa, these booths showed how physical interaction can make brand discovery memorable.
Four Seoul neighborhoods gave 55 brands a shared map, while distinct booth worlds made every stop feel like a new discovery.
Across beauty, food, wellness and retail, KCON built an unusually immersive fan experience where every stop offered something to see, do, taste, try or take home.
Two days, eleven-plus free competitions and hundreds of booths, with organizer pages listing either a 9:30 or 10:00 a.m. opening.
Seven times since 1946 the World Science Fiction Convention has come to Southern California. In August it comes back to Anaheim as LAcon V.
Badges, hours, routes, tasting strategy and Anaheim logistics - everything a first-time attendee needs to turn three days on the floor into signed decisions.
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