Modern and Simple
Modern & Simple, operated by BNF USA LLC, is a US-based distributor, wholesaler and online retailer of Korean beauty, skincare and health products. It carries dozens of Korean brands (AIDA, YNM, LABIOTTE.
Modern & Simple, operated by BNF USA LLC, is a US-based distributor, wholesaler and online retailer of Korean beauty, skincare and health products. It carries dozens of Korean brands (AIDA, YNM, LABIOTTE, Esther Formula, Kakao Friends and others) and regularly exhibits at conventions.
What the company offers
Category: K-Beauty distribution / Retail (US importer of Korean products). Products and services: Korean skincare, sheet masks, makeup, nail, body & hair care, health/supplement products, character goods; wholesale supply to US retailers
Company details
- Participant type: Marketplace vendor
ShowFloor appearances
- KCON LA 2026, August 14-16, 2026
Official links
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