How MAGIC connects the entire fashion marketplace
MAGIC, PROJECT, SOURCING and OFFPRICE give buyers a connected view of product, production, technology and inventory in one Las Vegas destination.
The most valuable fashion trips answer more than one business question. A buyer may need new collections, an emerging category, a production partner, faster fulfillment and a way to protect margin, all during the same market week. The August 2026 Las Vegas marketplace is designed around that reality.
MAGIC, PROJECT, SOURCING and OFFPRICE run together at the Las Vegas Convention Center August 10–12. Each maintains its own identity, but the combined destination gives attendees a wider view of how products move from concept to customer.
MAGIC: trend and commercial discovery
MAGIC brings together women’s trend, young contemporary, modern sportswear, footwear, accessories, home, gift and beauty. It is where boutique buyers can build assortments, renew relationships and find the visual newness that brings customers back to the store.
PROJECT: contemporary menswear and lifestyle
PROJECT expands the visit into men’s contemporary apparel, streetwear, sport, footwear and lifestyle. For retailers serving multiple customers, or buyers researching category expansion, the proximity makes cross-market comparison far more efficient.
SOURCING: the partners behind the product
SOURCING connects brands with manufacturers, fabric and trim suppliers, packaging specialists, technology providers and production resources from more than 30 countries. It gives growing retailers and labels an opportunity to understand how design decisions affect minimums, lead times and scalability.
OFFPRICE: inventory with immediate potential
OFFPRICE rounds out the marketplace with value-driven and margin-building merchandise across women’s, men’s and kids’ categories. Buyers can balance forward orders with in-season opportunities and products that may be available on a faster timetable.
Together, the four shows turn one market trip into a complete fashion-business itinerary.
How to use the combined marketplace
- Begin with priority appointments at the show most closely aligned with your business.
- Reserve a specific block for adjacent-market discovery.
- Bring questions about production, logistics and marketing, not only product.
- Use meetings to connect the same assortment strategy across multiple halls.
- Record next steps while each conversation is fresh.
Review the Fashion by Informa event overview and visit SHOWFLOOR.TV’s MAGIC Las Vegas 2026 page for show information and continuing coverage.
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