The digital tools helping MAGIC buyers make better connections

A show the size of MAGIC rewards preparation. For 2026, the Las Vegas marketplace is introducing new digital messaging and meeting features designed to make it easier for attendees and exhibitors to connect before, during and after the event.

The tools support a fundamental trade-show truth: the convention floor creates possibility, but a calendar turns possibility into a working plan.

Begin with a clear objective

Buyers should identify the categories, price points and delivery periods that matter most before sending meeting requests. Exhibitors should make their profiles useful by presenting the information buyers need to decide whether a conversation belongs on the schedule.

A good digital introduction does not need to tell the entire brand story. It should establish relevance and make the next step easy.

Use appointments to protect priorities

Scheduled meetings are especially valuable for existing accounts, important new prospects and categories requiring detailed discussion. They create a dependable structure around which attendees can add education, sourcing visits and spontaneous discovery.

Leave room for the unexpected

Digital planning should make a show more open, not overly rigid. The most productive agenda includes space to walk, notice a strong display, join a community meetup and follow a recommendation from another buyer. MAGIC’s energy comes from the combination of prepared appointments and discoveries that could not have been scheduled in advance.

A simple connection workflow

• Complete the event profile with current company information.
• Save priority brands and relevant sessions.
• Send focused meeting requests with a reason to connect.
• Record notes and next steps immediately after each appointment.
• Follow up with context while the show is still fresh.

The most valuable event technology helps people reach the right conversation sooner.

The official platform also includes updated tools for exhibitors and brand management. Review the 2026 feature guides, then use the Las Vegas market planner to begin organizing the visit.