KUNDAL brings fragrance-led hair care to the K-beauty aisle

K-beauty discovery does not stop at skincare and makeup. KCON currently lists KUNDAL among its KCON LA 2026 participants. The Korean brand brings hair, scalp and body care into the conversation through texture, routine and fragrance.

KUNDAL presents its broader range as nature-inspired beauty and offers more than 50 fragrances across its portfolio. That breadth helps explain the brand’s fragrance-led identity, but KCON-specific scents, products and services have not been announced.

Fragrance makes discovery personal

Haircare is functional, but scent can make it emotional. A shampoo or treatment becomes part of a morning ritual, a memory or a personal signature. KUNDAL’s wide fragrance approach gives fans an accessible way to talk about those preferences with the brand team instead of guessing from a product description.

The conversation can also move beyond fragrance. Visitors can ask how shampoo, treatment, scalp care and leave-in products work together; which formats are designed for particular goals; and how to introduce one product without changing an entire routine at once.

A broader view of K-beauty

KUNDAL’s presence helps show why K-beauty is better understood as a complete personal-care ecosystem. Ingredient stories, gentle formulas, sensorial design and layered routines can extend from face care to hair and body. KCON brings those categories together in a way that makes comparison natural.

Plan your visit

Look for KUNDAL in KCON’s current participant information. If fragrance testing or product education is offered, use only the formats the team makes available and write down the exact fragrance and product name. Ask what a simple starter routine looks like and which step provides the most noticeable everyday experience.

Explore the official KUNDAL range, consult the KCON LA map, and follow SHOWFLOOR.TV’s event coverage.

Programming, participating brands and activation details may change before the event. ShowFloor.TV reports from information available at the time of publication.

Featured image: Image courtesy of KUNDAL.