TOUS les JOURS brings the café ritual to KCON LA

Some brands introduce culture through a spectacular stage. TOUS les JOURS does it through the everyday pleasure of a bakery visit. KCON currently lists the French-Asian bakery among its KCON LA 2026 participants, bringing a familiar Korean café name into a marketplace devoted to discovery.

TOUS les JOURS launched in the United States in 2004 and has grown around a simple neighborhood-bakery idea: fresh baked goods, cakes and drinks in a welcoming café setting. Its combination of French technique and Asian flavor has made the brand an approachable entry point for customers who want something recognizable and something new in the same visit.

A taste of daily Korean lifestyle

KCON celebrates major cultural exports, but everyday rituals matter just as much. A bakery counter, an iced drink and a beautifully presented cake can say a great deal about contemporary café culture. For visitors, TOUS les JOURS offers a chance to connect KCON’s big weekend energy with a format they can revisit in their own neighborhood.

The visual appeal is part of the experience. Pastries, breads and celebration cakes naturally invite sharing, which gives the brand a strong fit with an audience already documenting food, fashion and favorite finds throughout the convention.

What to look for at KCON

KCON-specific offerings have not been announced, so visitors should check the live activation for the day’s details. Useful questions are simple: What best represents the brand’s French-Asian bakery identity? Where is the closest bakery after the show? A brief conversation can turn whatever is presented onsite into a complete café plan.

Plan your visit

Look for TOUS les JOURS in KCON’s current participant information and consider stopping during a mid-morning or afternoon marketplace loop. If food is offered, follow posted allergy and ingredient guidance. Photograph the product name before leaving so it is easy to find again.

Learn about TOUS les JOURS, consult the live KCON map, and continue with the SHOWFLOOR.TV event hub.

Programming, participating brands and activation details may change before the event. ShowFloor.TV reports from information available at the time of publication.

Featured image: Image courtesy of TOUS les JOURS.