KUNDAL brings fragrance-led hair care to the K-beauty aisle

K-beauty discovery does not stop at skincare and makeup. KCON currently lists KUNDAL among its KCON LA 2026 participants. The Korean brand brings hair, scalp and body care into the conversation through texture, routine and fragrance.

According to KUNDAL, its broader range is positioned as nature-inspired beauty and includes more than 50 fragrances across its portfolio. That breadth helps explain the brand’s fragrance-led identity, but KCON-specific scents, products and services have not been announced.

Fragrance makes discovery personal

KUNDAL describes fragrance as a central part of its hair and body-care range. An in-person presentation can help visitors compare available scents, textures and product formats with guidance from the brand team.

The conversation can also move beyond fragrance. Visitors can ask how shampoo, treatment, scalp care and leave-in products work together; which formats are designed for particular goals; and how to introduce one product without changing an entire routine at once.

A broader view of K-beauty

KCON places skincare, hair care and body care within the wider K-beauty category, giving visitors a convenient way to compare product types and learn how participating brands describe their routines.

Plan your visit

Look for KUNDAL in KCON’s current participant information. If fragrance testing or product education is offered, use only the formats the team makes available and write down the exact fragrance and product name. Ask what a simple starter routine looks like and which step provides the most noticeable everyday experience.

Explore the official KUNDAL range, consult the KCON LA map, and follow SHOWFLOOR.TV’s event coverage.

Programming, participating brands and activation details may change before the event. ShowFloor.TV reports from information available at the time of publication.

Featured image: Image via KUNDAL.